Lyra Growth Partners

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Our Approach


We invest our own money so we can do what we want, when we want, how we want without any fancy CYA stuff. No outside investors means no set funding timelines either. We are simply entrepreneurs looking to partner with other entrepreneurs to make a difference.

At Lyra, we live and breathe branding, marketing and everything consumer. We believe in stories, tribes, authenticity and transparency. We love better for you foods and beverages. Stark raving fans are expected. Omnichannel is real and the digital revolution is really just getting started. Let’s get closer to our consumers. People are our #1 sustainable competitive advantage and culture is king.

Most importantly, we’re genuinely nice folks whose core values include integrity, ownership, constant improvement and playing as a team. Oh, and we love to have fun too — at work and at play!