Lyra Growth Partners


Charles founded Vega from his basement, garage and back of his truck in 2004.

Ten years later, he sold Vega to White Wave for US$550 million cash. Along the way he made lots of mistakes but also picked up a few good ideas worth sharing.

The Vancouver Sun
Charles Chang, owner of Vega plant–based nutrition products, has sold his Burnaby company to Denver’s WhiteWave Foods Company for $550 million US cash. Deal calls for existing senior management and staff to remain.
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BC Business
Vega has a cult following in natural health circles. Now Charles Chang wants it to be ubiquitous. The temptation of scarfing down an oversized 1,000–calorie cheese sandwich is the last thing I expected to chat about with the founder of a natural health brand.
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The Globe & Mail
Brendan Brazier is calling from the Los Angeles airport, on his way home to the hippie enclave of Topanga Canyon, west of the city. The former Ironman triathlete and two–time Ultra Marathon champion from North Vancouver is in transit from a meeting in Washington, D.C., with Sam Kass — Barack Obama’s chef, and executive director of Michelle Obama’s Let’s Move campaign.
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Fresh out of Simon Fraser University with a B.A. in marketing, Charles Chang went to work in the mid–1990s for a company that sold boxes and packaging solutions to corporate customers.
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Profit Guide
Walk into a Whole Foods sometime soon, and you might be invited to sample the latest in smoothie technology. The twist: you’ll have to mix that smoothie yourself, using an in–store, bicycle–powered blender.
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