Brendan is the formulator and co-founder of Vega, bestselling author of the Thrive book series, and Editor in Chief of Alive magazine. He’s also a former professional Ironman triathlete and a two-time Canadian 50km Ultra Marathon Champion.

Brendan is regarded as one of the world’s leading authorities on plant-based performance nutrition, and therefore works with several NHL, NFL, MLB, UFC, and Olympic athletes. Brendan now invests in and works with socially responsible food & tech companies whose mandate is to fix our food system and reduce the environmental strain of food production.